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Frequently asked questions

How Social Light works, what it covers and what it costs. If your question is not here, email us.

What is media monitoring?

Media monitoring is tracking what is said about your organisation, your competitors and your sector across newspapers, radio, television, online news and social media, so you know about a story while you can still respond to it.

What does Social Light monitor?

More than 1 300 print titles and 158+ television and radio stations across Africa, alongside online news and social media on Facebook, X, Instagram and LinkedIn. That includes community radio, regional weeklies and other sources most international platforms do not index.

Which countries do you cover?

All 54 African countries. We are headquartered in Gaborone, Botswana, with a presence in Johannesburg. Southern Africa is covered as standard, and monitoring in any other country is set up for the outlets, languages and topics you need. The outlets in our directory are listed by country in our coverage directory.

How quickly will I hear about a story?

Alerts go out at the moment a story publishes, across every channel in your scope, not in a digest the next morning.

Do people check the results, or is it all automated?

Both. Coverage is collected and analysed automatically, and our analysts review flagged and high-impact items so that local language and context are read correctly before anything reaches a stakeholder.

What is in a report?

Each brief states the evidence behind its findings and the method used, links every mention to its original source, and includes sentiment, share of voice, advertising value equivalent and competitor movement as supporting evidence, with a recommended action.

How much does Social Light cost?

We publish one price list, the same for every client. Spark is USD 49 per month, Momentum USD 299 per month and Scale USD 1 299 per month, each billed annually. Enterprise is priced on scope, from approximately USD 30 000 per year. See the pricing page for what each package includes.

How do I pay?

By card through our payment provider, or by invoice for settlement by electronic transfer. Card details are entered on the provider's own secure page and never reach Social Light.

Can I try it before paying?

Yes. Creating an account takes about ten minutes and does not ask for a card. Nothing is charged until you choose a package. You can also book a demo or take our free media intelligence assessment.

How is Social Light different from international monitoring platforms?

We were built in Botswana by a team that could not buy this coverage anywhere. The regional and vernacular sources that decide a story here, such as community radio and regional weeklies, are central to what we monitor, and our analysts work in the markets they cover.

Can you add a newspaper, station or site we need?

Yes. Tell us which source you need and we will add it to your scope where we can.

How do I cancel?

Cancelling is straightforward. Our Refund and Cancellation Policy sets out how it works.

Something not covered here? Email [email protected] or [email protected] or call +267 71885080 or +256 700411165.

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